The other day, I was in the grocery store with my two boys and Dylan asked that I get him "Cheese Me!" I had no idea what he was talking about. He kept demanding "Cheese Me! Cheese Me!" Ryan explained to me that Dylan wanted Kraft Macaroni & Cheese. I was happy to see Dylan so excited about some kind of food. It was on sale, 10 for $10. How could I resist making my kid happy at such a low price? So I bought 3 boxes.
Today at 1:30, the boys were having what appeared to be a whining contest, alternated with bouts of physical violence. The real problem is they were hungry, but they denied it. There was nothing in the world they wanted to eat. Inspiration struck, and I asked Dylan if he wanted some "Cheese Me". Both boys were bouncing up and down from the excitement. For the 12 minutes it took to make the mac & cheese, joy reigned in our house.
Dylan took one bite, and refused to eat any more. He asked for pepper like I had. It didn't help. He wouldn't eat it. However, he also wouldn't admit he didn't like it. Not another bite of fake mac & cheese would pass his lips, but he seemed utterly incapable of disparaging it.
Ryan ate all of his mac & cheese and several servings of pineapple. I could tell that Ryan didn't really like the mac & cheese, but he wouldn't admit it either.
After the
Burger King experiences of the last few months, I've been thinking a lot about kids' palates and the effects of advertising on kids. I've come to believe that we as parents unintentionally conspire with the advertising industry to make our kids like chemical-laden crap.
Dylan is a pretty healthy eater, when his emotions aren't in control. He loves eating oat bran with PopPop, spinach salad with Grandma, and anything his parents are eating. His main criteria seems to be that if it comes from your plate, he likes it. However, with the exception of canned soups, he refuses most heavily processed food. He rejects fast food burgers, frozen french fries, all Chef Boyardee products, and now mac & cheese.
Ryan used to be the same way. However, he had a year of school lunches, and he learned that the choices were to eat processed food or starve. Of course, bringing lunch from home was also a choice, but peer pressure took care of that: all the cool kids had "hot lunch". So he's had plenty of fake lasagna, canned spaghetti, and powder-based cheese products.
In other words, it took training to get Ryan to eat heavily processed food. The school lunch program did its part, but I also contributed. Some was laziness, making frozen chicken nuggets and hot dogs on nights I was tired or desperate. But I also wanted to share some of the things I loved from my childhood with him. I was the one who introduced Ryan to Spaghetti-Os, because I used to love them. He was grossed out by them, but he wanted to please me, so he made a solid effort. I tasted them, and I can see his point. But I also see how, with enough effort, I could turn him into a Chef Boyardee fan, just like I did with Oscar Meyer Weiners.
What scares me a little is how much advertising contributes to shaping the kids' tastes. Dylan wanted Cheese Me because he'd seen it on TV. Every day the boys request new food products because they're advertising during cartoon time. I believe that his refusal to say he disliked it is because the commercials showed that bigger kids like it. The ads he sees on TV are shaping his ideas of what it means to be a kid, and what he's supposed to like and dislike. I find that really disturbing. I want him to raise him to use his own judgement.
If I was a really skilled parent, I would have taken the opportunity to discuss how great the product looked on TV and what a disappointment it was. We would have had a heart-to-heart about advertising as a business and the cult of consumerism. However, I have no idea how to have that kind of conversation with a 3-year-old. Maybe I'll have the talk with Ryan and let him explain it to Dylan.
There is another alternative, of course. I could turn off the TV.